Gratis lunch-webinar van Unravel, 45 minuten
Gratis Lunch-Webinar: Vanaf vandaag terug te kijken!
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Everyone who has anything to do with branding feels that brand image is an essential piece of DNA for every successful brand. But what exactly is brand image for our brain? How does this brand image precisely impact purchasing behavior? And how can you actually measure something as unconscious as brand image?
In this webinar, we take a neuromarketing look at brand image. We share the latest practical insights on the importance of brand image, how you can strengthen it as a brand, and how you can easily and quickly measure it in the customer's brain.
Available for replay starting today!
👇 Register below if you want to receive the recording (including the slides + explanation):
"One of the few webinars with such practical insights where you really got something going after an hour, in my opinion!"
- Yaël Berkemeijer - Marketing Samsung
What will you discover in this webinar?
A positive brand image entails numerous beneficial effects for the associated brand. Some of those effects make sense (we are more inclined to buy these brands), but there are also a number of surprising positive and negative effects associated with your brand image!
We are only partially aware of the rich network of brand associations with which brands are anchored in our memory. Thanks to innovative methods from neuromarketing, it is now possible for the first time to make those unconscious associations measurable. We explain how you can use this to the advantage of your brand.
Smart brands align their brand image with how the brain works. What image qualities should you actually focus on? That depends on a number of factors that, once you know them, you can easily apply in a practical way to make every facet of your marketing contribute to your brand image to the maximum.
From category entry points to functional benefits. And from brand personality to personal identification by the target group. There is no shortage of branding KPIs that you could embrace as a brand. In the webinar we provide best practices on when which brand association contributes to the success of your brand in the market.
Watch the recording, available from today (including the slides + key insights).
Unravel Research is proud to be a member of the international Neuromarketing Science & Business Association.
Together with Tilburg University, Unravel Research is joining forces to advance the consumer neuroscience field i.c.m. Advance AI and Machine Learning.
"Tim is an enthusiastic neurospecialist who takes you into the workings of your brain through recognizable examples. Full of enthusiasm and high energy, he takes you into the world of neuromarketing."
FrankWatching
"What a very nice Lunch&Learn it was! Had a lot of positive reactions from my colleagues. Nice/relevant content and energetic vibe."
Shopper Marketeer Perrigo
"When you attend a Tim & Tom presentation, you don't hear bullshit, but scientifically proven facts & figures."
Dagmar van der Lee
Business Connected
Watch the recording, available from today (including the slides + key insights).
